Our National Awareness Campaign
In 2010, NMEDA launched a multi-media, national awareness campaign. This campaign benefits both NMEDA and QAP™ members, as well as those affected by physical disabilities. That means added value to the membership-and people’s lifestyles. As awareness grows, the demand for mobility products and solutions delivered or installed by a qualified NMEDA dealer will follow.
Main Objectives of the Program
- Expand the customer base for mobility products
- Increase consumer awareness of the NMEDA and QAP brand names
- Increase customer traffic to NMEDA member stores vs. non-NMEDA members
- Add significant value to NMEDA and QAP membership as a consumer preference
- Positively affect the decision making of key business and advocacy groups (i.e. VA, Voc Rehab, hospitals, etc.)
Moving Automotive Mobility Products in a New Direction
This exciting new program will change the way NMEDA is viewed by its the outside world. The Cooperative Awareness Program is designed to promote NMEDA dealers and generate broader awareness for our entire industry . It establishes our authority with consumers as the #1 resource choice for finding a qualified mobility dealer and as the governing body in the automotive mobility industry.
History and Logistics
Unveiling the Awareness Program
Specifics of the advertising and promotional elements were presented during the general business meeting at the 2010 Conference in Reno, NV and included creative, media plans and promotional materials developed for the NMEDA Dealer’s use in their local markets. Among the materials dealers will have access to are radio and television commercials, newspaper and magazine ad layouts, and Web banners and ads that can all be tagged with the dealer’s mobility business name. The entire Awareness Program is based on the same principles as other successful Association Programs including the RVIA’s “Go RVing”, American Boating Association, NADA, and the California Milk Producers “Got Milk” Campaign. These successful campaigns illustrate how small individual contributions combined for the mutual benefit of the entire industry.
In 2009 the Industry and Public Relations Committee (IPR), Manufacturer’s Ad Hoc Cooperative Advertising Committee, and the NMEDA Board of Directors put a lot of time, energy and thought into developing this exciting and progressive step toward NMEDA’s future. The expectation is that all NMEDA members will embrace this milestone program that will generate the kind of respect deserved for the ongoing conscientious service to people with disabilities. It’s about time people know who we are… NMEDA!