In honor of Mobility Awareness Month, NMEDA brought accessibility to the airwaves this year with a one-hour syndicated TV special — Changing Lives: The Road to Independence. The show features the stories of Kenny, a former New York City police officer and military veteran, and Jordan, a mom with three children, who both lost mobility from car accidents.
Viewers watch Kenny’s and Jordan’s struggle first-hand and then see their lives change once they’re handed the keys to their new wheelchair accessible vans. While viewers witness the power of mobility equipment, they can also watch a special behind-the-scenes look at how manufacturers customize these vehicles and the NMEDA dealer / customer relationship.
Join us for this emotional and inspirational special that will change their lives forever.
Changing Lives: The Road to Independence is airing across multiple TV markets. NMEDA members will be able to access a free download in the Fall of 2018 (after the program is done airing). The emotional and educational TV special, as well as a two-minute teaser, can be used to promote and benefit your dealership across multiple channels, including:
As a NMEDA partner and disability advocate, we want to provide you a chance to share your message with an exclusive advertising opportunity. Your organization can secure a 1-minute or 30-second TV commercial that will reach millions of viewers during the one-hour show, Changing Lives: The Road to Independence.
Use the search tool below to find if the TV special is running in your market. Once you’ve confirmed it’s airing in your city, contact your local station to discuss air-time opportunities.